We started with one plugin and a simple plan: build useful Gutenberg blocks for WordPress.
That plugin was Ultimate Blocks. It launched with about a dozen blocks — content toggles, tabbed content, a table of contents, star ratings, testimonials, call-to-action buttons, and a handful more. People liked it. We kept adding blocks. A review block with schema markup. A countdown timer. An image slider. A post grid. A how-to block.
Before long, Ultimate Blocks had 25+ blocks covering everything from social sharing to progress bars. On paper, that sounds like success. In practice, we’d built ourselves a problem.
The Quality Ceiling
Here’s the thing nobody in the WordPress block plugin space talks about openly: when you maintain 25+ blocks in a single plugin, most of them stay mediocre.
Not broken. Not bad. Just… adequate. Good enough to ship but never deep enough to be the best tool for the job.
Let’s say we had a gallery block, but we couldn’t give it masonry layouts, filtering, and responsive breakpoint controls without neglecting the other 25 blocks that also needed attention. We had a table block, but building out cell-level styling, merge support, and responsive table behavior would have consumed our entire development roadmap for months — while everything else sat untouched.
Every sprint we spent deepening one block meant two dozen others stayed shallow. That’s the math every multi-block plugin faces, whether they admit it or not.
The Decision to Break Things Apart
So we made a choice that might seem counterintuitive for a plugin company: we stopped adding blocks to Ultimate Blocks.
Instead, we pulled out the blocks that deserved to be their own products and gave them dedicated plugins with their own roadmaps, their own development cycles, and room to grow without competing for resources against 25 other features.
Tableberg became its own plugin — because a serious table solution isn’t just “a table block.” It’s cell-level styling, header and footer designation, merge support, responsive controls, and styling presets. And the roadmap goes further: WooCommerce product tables, post tables, comparison tables. You cannot stuff all of that into one block inside a 25-block plugin without the whole thing becoming unwieldy.
Galleryberg became its own plugin — because a gallery block done right means grid layouts, masonry, lightbox, image filtering, caption overlays, lazy loading, and fine-grained responsive controls. That’s a product, not a feature.
Sliderberg became its own plugin — and this one is worth explaining. Ultimate Blocks already had an image slider. It works fine for sliding images. But Sliderberg is a content slider. You can slide anything — testimonials, feature cards, mixed content, whatever your layout needs. That distinction only becomes possible when you give the concept its own plugin with its own architecture.
And Ultimate Blocks itself got better too. Freed from the pressure to be everything, it could focus on being the best collection of essential content blocks: toggles, tabs, table of contents, reviews, ratings, CTAs, countdowns, and the other blocks that content creators reach for every day.
One Suite, One Subscription
The obvious question: if you break one plugin into four, do users now need four separate purchases?
No. That’s where WP Block Suite comes in.
WP Block Suite bundles all of our Gutenberg block plugins — Ultimate Blocks, Tableberg, Galleryberg, and Sliderberg — into a single subscription. One purchase, one license, full access to every plugin with every premium feature unlocked.
You install only the plugins you actually need. If you just need advanced tables, install Tableberg. If you need content blocks and a gallery, install Ultimate Blocks and Galleryberg. You never carry the weight of blocks you don’t use, but you always have access to the full suite when you need it.
That’s the core idea: specialist depth with bundle simplicity.
What’s Coming Next
We’re currently building Productberg — a dedicated WooCommerce block plugin for Gutenberg. Think of it as Ultimate Blocks, but for WooCommerce. Product grids, product carousels, featured product displays, and store page blocks, all built natively for the block editor.
When Productberg launches, it’ll be included in WP Block Suite at no extra cost. The suite grows, the subscription stays the same.
Why This Approach Beats All-in-One Block Libraries
The WordPress ecosystem is full of block plugins that ship 50, 80, even 100+ blocks in a single plugin. We understand the appeal — one install, everything included.
But we’ve been on the other side of that equation. We know what happens when you try to maintain dozens of blocks under one roof. Quality spreads thin. Each block gets just enough attention to function but never enough to excel. And your site loads assets for blocks you’ll never use.
WP Block Suite takes the opposite approach. Each plugin is a specialist. Tableberg competes with dedicated table plugins, not with a table block that’s one of 80 blocks in a mega-library. Galleryberg competes with dedicated gallery plugins. That’s the standard we hold ourselves to — every plugin in the suite should be best-in-class for its category.
You get the convenience of a single subscription with the quality of purpose-built tools.
Get Started
WP Block Suite is available now at WPBlockSuite.com.
Already using Ultimate Blocks? You’re halfway there. The suite gives you the premium features you’ve been missing, plus Tableberg, Galleryberg, and Sliderberg included.
We built these plugins because we needed them to be better than what a single plugin could deliver. We think you’ll notice the difference.